Existing Market. 
Step 1: What's next for my Pet Spa and Hotel would be to open up more locations, and possibly expand the offered services.  I think more locations would first spread publicity of the business. When people drive by maybe they will look into the services we offer. I also think that offering more services will cover more specific needs of the pet owners, such as training or obedience classes.
Step 2: Interviews suspended.
Step 3: I think the first step in my business's future is to open a new location. I think it makes the most sense as I can increase the number of customers so they do not have to travel so far to the first location. I also mentioned that adding this second location will allow the Pet Spa and Hotel to market itself. When people pass by they will be more inclined to look up the business online. Since I would like to offer a pick up service, I think this would also be beneficial to save money on gas costs because we would have to travel a shorter distance for some customers.
My next step would to be to expand the services the business offers. I think offering a more broad selection of services and packages the more people it would appeal to. I think offering different services such as training and obedience classes would appeal to many new pet owners and current pet owners. For instance, have a program that is ran during regular work hours, and they could drop their pets off for training while they are at work. 
New Market.
Step 1: Currently my market is for current pet owners. I think I could adapt my target market to first time or new pet owners.
Step 2: I think if I offered training and obedience classes at The Pet Spa and Hotel, where you could drop your new pets off for training while they customers are at work. I think this would be a great idea for new pet owners as they would not have to take time out of their day to train their new pet. Being a first time pet owner cam be overwhelming, and I think this is a convenient way to train your pet and allow them to be comfortable with other animals and people.
Step 3: Interviews suspended.
Step 4: Even though we weren't able to do the interviews, I think that targeting these new pet owners would be a good way to expand my market. Personally I think it would be very convenient to drop your pet off at a place for training and obedience classes or just to drop off a young animal while you go to work.

 On the other hand,  I don't think it is as attractive as the market as the existing one. This new market is not very big and cannot be directed towards over a lengthy period of time. It could possibly be popular at some times but I would not want to have an employee who trains dogs to not be used most of the year. I think sticking to my original market would be smartest and most profitable.