1) The Pet Spa and Hotel
Opportunity-
My opportunity is to take pet boarding and care to the next level. I am seeking to make pet care and boarding more luxurious in order to alleviate stress and anxiety that pets get while being boarded. The need is really a concern when vet offices are not spacious enough to hold all of these pets, and they are just not a sufficient place to keep your beloved pets.
My potential customers are any pet owners that would like to drop off pets for vacation, workers that drop off their pets to stay and play for a day or elderly pet owners who need pet services.
The forces that draw this opportunity is that there is not an ideal location to keep pets overnight without causing too much stress or anxiety on them. What pet owner wouldn't want to make their pets feel safe when they go to work or vacation.
The market is open for any age person that owns a pet so I think this makes the opportunity quite large. I would target frequent travelers and full time workers, because I believe they would receive the most benefits.
Currently, many pet owners rely on family and friends, or the vets office to take care of their pets when needed. There is not a current place that is designated for pet stay and care.
I believe that the window of opportunity will be as long as people still own pets. If people own pets and are still working the service could always be used! As far as I know that is a very long time.
Innovation-
In my new service, it is a luxury facility that is full of pet services. My service is an all inclusive Pet Spa and Hotel. It includes grooming services, a bakery, play rooms, and much more. The goal is to allow your pets to interact with others so the time away from family is less stressful. It is including overnight stays, pet playrooms, grooming services, and a pet bakery. There would be different packages of services debating on how many nights your pet is staying, if you wanted to add grooming, and if you wanted treats from the bakery. An average rate per night would probably cost around $40-50. Additional services would be added as a one time fee on top of the rate. I think offering a wide menu of services would attract more customers if they have different wants and needs.
Venture Concept-
I think the reasons to switching over to my business service would be to overall benefit their pets. I don't think that it will be very hard for customers to switch as the pricing is very similar to a vets office boarding, and this is considered a luxury service. Often times, during busy travel seasons, vets offices will have to up charge for the high demand of boarding needed. I plan to have plenty and adequate space for these pets at all times. I think that if pet owners are educated on how much stress and anxiety is brought on pets during these times it will encourage them to bring them to my business.
The only competitor I have right now would be the vet offices. They offer pet boarding, but their weaknesses are lack of space and comfortability for pets. I think this is what sets my business above theirs and is more valuable.
The customer experience and price are major points is my business concept. Overall, we are trying to make a smooth transition of dropping your pets off for vacation or work. We want the customers to feel comfortable leaving their pet there. The pets should be excited to play with other animals and not be stressed as their owners go away. The price for this experience is unmatchable. The vets office will leave the pets in a cold cage where they get little interaction but for the same price.
I think the organization would be in segments of the many services of my business. I think hiring people specifically for grooming or specifically for cleaning would keep the business running smoothly as every one would have a specific job. I think in the busier travel seasons it would be all hands on deck to ensure that all standards are met even during busy times.
Three Minor Elements-
First, my most important resource is that I am a student studying the fundamentals of business administration. I am taking classes such as economics, accounting and entrepreneurship that will help me run a successful business and make a profit.
Second, I think what would be next for the venture would be to open more locations of The Pet Spa and Hotel. I think more locations would be more advertising as well as convenience for customers further away.
Third, I see myself continuing to run this business. If it is successful I would hope to be managing multiple Pet Spa and Hotel's around the area. I want to be as profitable as possible but still keeping the customers and the business standards first. I see myself continuing to run this business as I am really passionate about it.
2) The feedback I got was quite positive, and many said my post was very detailed. In both exercising many people agreed with me and stated that my new market wouldn't be as profitable or beneficial to my business. Someone stated that maybe I should offer programs to help sick or elderly pets, and I think that would be a great idea. As for my future venture, many commented that opening more locations would give me a brand name reputation and increase awareness of my business.
3) I went back into my post and added specifics and clarified and few fuzzy statements, making sure everything was clear to my business and market. I decided to keep my future venture and new market because I think they are still the best options I have. I really did enjoy reading what other ideas my fellow students have and I think it is interesting to hear their feedback on my idea.
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